Babysitterdirectory aims to become the place for Australian families to directly connect with and locate babysitters and nannies to care for their children.
Baby boom in Australia
Australia is in the middle of a baby boom. In 2006 there were 265,900 births registered in Australia, 2.4% more than in 2005. This was the second highest number of births registered in Australia, with only more births being registered in 1971, (Australian Bureau of Statistics, 2007).
Childcare – whether formal or informal - is a fact of life of most Australian families. In June 2005, 46% of children aged 0-12 years received some type of child care. Formal care, either alone or in combination with informal care, was used by 21% (711,500) of children. Informal care, either alone or in combination with formal care, was used by 33% (1,104,100) of children aged 0-12 years, (Australian Bureau of Statistics, 2007).
Babysitterdirectory was launched in May 2008 in response to this need. It will be updated frequently to reflect consumer needs and channel opportunities.
Babysitterdirectory - connecting parents with babysitters / nannies
We aim for Babysitterdirectory to become Australia's leading parents - babysitter / nanny matchmaking site and one of the leading online community services available to parents.
We are dedicated to offering a no cost, secure, simple and safe experience for parents and carers alike. In time we will be adding lots more features to enhances parents, carers and in turn advertisers experience of the site.
An emphasis will always be on the best ways to connect parents directly with babysitters and carers and on developing ways to enhance the users experience of the site.
The site aims to communicate with registered members through a variety of means providing Advertisers with a range of options on the site and through online marketing.
Babysitterdirectory is very flexible in discussing the ways in which clients and agencies can capitalise upon the reach and frequency of interaction of parents and babysitters and carers.
Not for profits advertise for free.
We recognise that many not for profits like maternal health centres, kindergartens etc provide crucial services that are of interest to parents and carers (babysitters and nannies), that is why we would like to offer free listings on the site to selected organisations. To qualify for consideration your organisation needs to be:
View Babysitterdirectory directory here. In time we expect this to become a comprehensive listing of pregnancy, early childhood and broader parenting information and services.
Advertising options
Over the coming weeks we will be explaining in more detail the opportunities for businesses to list their services across the site and on the directory. For the moment if you have a question on listing your service on the site please contact usfor further information.
